{"id":3855,"date":"2015-09-30T11:36:05","date_gmt":"2015-09-30T08:36:05","guid":{"rendered":"http:\/\/tourism.plus4d.com\/2015\/09\/30\/jordan-launches-new-uk-tourism-promotion%d8%a7%d9%84%d8%a7%d8%b1%d8%af%d9%86-%d9%8a%d8%a8%d8%af%d8%a3-%d8%ad%d9%85%d9%84%d8%aa%d9%87-%d8%a7%d9%84%d8%aa%d8%b1%d9%88%d9%8a%d8%ac%d9%8a%d8%a9-%d9%81%d9%8a\/"},"modified":"2015-09-30T11:36:05","modified_gmt":"2015-09-30T08:36:05","slug":"jordan-launches-new-uk-tourism-promotion%d8%a7%d9%84%d8%a7%d8%b1%d8%af%d9%86-%d9%8a%d8%a8%d8%af%d8%a3-%d8%ad%d9%85%d9%84%d8%aa%d9%87-%d8%a7%d9%84%d8%aa%d8%b1%d9%88%d9%8a%d8%ac%d9%8a%d8%a9-%d9%81%d9%8a","status":"publish","type":"post","link":"https:\/\/www.tourismworld-seyaha.com\/?p=3855","title":{"rendered":"Jordan launches new UK tourism promotion\u0627\u0644\u0627\u0631\u062f\u0646 \u064a\u0628\u062f\u0623 \u062d\u0645\u0644\u062a\u0647 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0627"},"content":{"rendered":"

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Jordan launches new UK tourism promotion<\/strong><\/span><\/p>\n

The Jordan Tourism Board has launched a six-month marketing campaign support its UK trade partners.<\/strong><\/span><\/p>\n

Jordan has launched a new tourism promotion in the UK.<\/strong><\/span><\/p>\n

Over the course of the campaign, more than 40 London cabs will be branded \u2018Jordan\u2019 as well as 100 buses, digital panels and LCD screens in underground stations, rail landmarks and back lights in major London and regional stations.<\/strong><\/span><\/p>\n

There will also be a host of digital marketing on the like of Trip Advisor, The Telegraph and the Guardian to name a few.<\/strong><\/span><\/p>\n

A large portion of it also links in with \u2018The Martian\u2019 \u2013 the new Ridley Scott film starring Matt Damon being released in the UK on the 2 October, which was filmed in Wadi Rum and is expected to be a blockbuster hit.<\/strong><\/span><\/p>\n

\u201cThe campaign is designed to show Brits what the country has to offer, and inspire them to visit, as well as extend support to you, our trade partners,\u201d said Adel Amin, director of Marketing at the Jordan Tourism Board.<\/strong><\/span>
\u201cThe campaign will highlight areas such as Petra, The Dead Sea, Wadi Rum and Aqaba. Our objective was to create desire and intrigue through a combination of thought provoking headlines and stunning visuals. With so many beautiful locations, we decided to create separate creative treatments enabling us to really do justice to each stunning location within Jordan. Emotive body copy and a call to action helped finish the creative, and will hopefully stir a real sense of yearning within consumers.<\/strong><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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