{"id":4895,"date":"2016-07-03T12:07:59","date_gmt":"2016-07-03T09:07:59","guid":{"rendered":"http:\/\/tourism.plus4d.com\/2016\/07\/03\/jtb-launches-extrajordanary-campaign\/"},"modified":"2016-07-03T12:07:59","modified_gmt":"2016-07-03T09:07:59","slug":"jtb-launches-extrajordanary-campaign","status":"publish","type":"post","link":"https:\/\/www.tourismworld-seyaha.com\/?p=4895","title":{"rendered":"JTB launches ExtraJORDANary campaign"},"content":{"rendered":"

The Jordan Tourism Board (JTB) has launched a new marketing campaign aimed at boosting sales in one of its key source markets: the UK.<\/span><\/strong><\/p>\n

The entity is pumping more than \u00a3500,000 (US$673,000) into an initiative that promotes the country\u2019s spectacular history, culture and genuine hospitality.<\/span><\/strong><\/p>\n

Dubbed \u2018ExtraJORDANary\u2019, the campaign, which aims to support the UK\u2019s travel industry in selling Jordan to British holidaymakers, will run until September 2016.<\/span><\/strong><\/p>\n

The key objective of the campaign is to boost UK arrival figures to Jordan in 2016 and 2017.<\/span><\/strong><\/p>\n

It comes as the JTB continues to strengthen its position in the UK market, through national print activity and a three-month long broadcast promotion across renowned TV stations.<\/span><\/strong><\/p>\n

\u201cThe campaign\u2019s focus is to showcase our majestic country and inspire people to visit, as well as extend support to, our trade partners,\u201d said JTB director of marketing Adel Amin.<\/span><\/strong><\/p>\n

\u201cThe campaign highlight\u2019s Jordan\u2019s most special places, including Petra, the Dead Sea, Wadi Rum and Aqaba, and aims to create desire and intrigue through a captivating headline and stunning visuals. Jordan has unique experiences in all segments, including wellness, biblical, adventure at Wadi Mujib and Wadi Hidan and other undiscovered locations around Jordan.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Jordan Tourism Board (JTB) has launched a new marketing campaign aimed at boosting sales in one of its key source markets: the UK. The entity is pumping more than \u00a3500,000 (US$673,000) into an initiative that promotes the country\u2019s spectacular history, culture and genuine hospitality. Dubbed \u2018ExtraJORDANary\u2019, the campaign, which aims to support the UK\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-4895","post","type-post","status-publish","format-standard","hentry","category-39"],"_links":{"self":[{"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/posts\/4895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4895"}],"version-history":[{"count":0,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/posts\/4895\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}