{"id":5182,"date":"2016-11-19T11:29:23","date_gmt":"2016-11-19T08:29:23","guid":{"rendered":"http:\/\/tourism.plus4d.com\/2016\/11\/19\/jordans-marketing-tactics-pay-dividends-as-visitor-numbers-pick-up\/"},"modified":"2016-11-19T11:29:23","modified_gmt":"2016-11-19T08:29:23","slug":"jordans-marketing-tactics-pay-dividends-as-visitor-numbers-pick-up","status":"publish","type":"post","link":"https:\/\/www.tourismworld-seyaha.com\/?p=5182","title":{"rendered":"Jordan\u2019s marketing tactics pay dividends as visitor numbers pick up"},"content":{"rendered":"

The Jordanian Tourism Board\u2019s (JTB\u2019s) \u00a31 million marketing campaign designed to combat negative perceptions of the destination is starting to pay dividends in the UK.<\/span><\/p>\n

Adel Amin, director of marketing for the JTB, said the high-profile 18-month campaign, which saw images of Jordan brandished on buses and billboards, as well as in print, on TV and in digital advertising, had convinced travellers the destination was safe to visit.<\/span><\/p>\n

As a result, visitor numbers from the UK to Jordan had increased 5% year on year between January and September this year, he revealed.<\/span><\/p>\n

\u201cWe have addressed the negative perception issue with our awareness campaign,\u201d Amin told Travel Daily. \u201cThe UK market understands Jordan and its geography and we expect visitors to grow steadily.\u201d<\/span><\/p>\n

He said the filming of blockbuster Hollywood movie, The Martian, featuring Matt Damon, in Jordan\u2019s Wadi Rum, had also proved the destination was safe to visit.<\/span><\/p>\n

\u201cIt not only showcased Jordan, but proved movie production companies were willing to film there and we have since had interest from other film houses,\u201d he said.<\/span><\/p>\n

To build on the UK\u2019s growing confidence in Jordan, the destination is hosting the Association of Independent Tour Operators (Aito) 2016 conference.<\/span><\/p>\n

\u201cStaging such an event for the UK trade definitely confirms that Jordan is a destination that should be on the bucket list,\u201d he said.<\/span><\/p>\n

\u201cWe have some \u2018noisy\u2019 neighbours, but we are safe to visit.\u201d<\/span><\/p>\n

Amin said several operators that had previously dropped the country from their programmes were reinstating the destination.<\/span><\/p>\n

\u201cWe have been really invested in this market and it has turned out to be the right move,\u201d he added.<\/span><\/p>\n

Mega awareness campaigns aside, Jordan is looking to promote its niche visitor experiences spanning cultural, medical, religious and MICE tourism.<\/span><\/p>\n

The country has a renewed focus on adventure travel, bolstered by the opening last month of the 650km Jordan Trail, a hiking route which passes through 55 towns and villages en route from north to south.<\/span><\/p>\n

In line with this theme, Jordan is also set to host the first ever ATTA Adventure Travel Trade Conference named AdventureNEXT Near East in early 2017<\/span><\/p>\n

\"Gemma<\/a><\/p>\n

Written by:<\/span>Gemma Greenwoo<\/a><\/span><\/div>\n
{jcomments on}<\/div>\n","protected":false},"excerpt":{"rendered":"

The Jordanian Tourism Board\u2019s (JTB\u2019s) \u00a31 million marketing campaign designed to combat negative perceptions of the destination is starting to pay dividends in the UK. Adel Amin, director of marketing for the JTB, said the high-profile 18-month campaign, which saw images of Jordan brandished on buses and billboards, as well as in print, on TV […]<\/p>\n","protected":false},"author":1,"featured_media":5023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-5182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category----articles-reports-studies"],"_links":{"self":[{"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/posts\/5182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5182"}],"version-history":[{"count":0,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/posts\/5182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=\/wp\/v2\/media\/5023"}],"wp:attachment":[{"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tourismworld-seyaha.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}