حملة اكتشف بريطانيا -شركة الطيران البريطانية British Airways targets Jordanian visitors

British Airways is inviting its Jordanian travellers to explore Britain as part of its ‘Visit Britain’ campaign.

BA is looking to attract visitors from Jordan.

The airline has slashed its fares to several destinations in the UK and is offering shopping discounts as a further temptation.

There will be exclusive discounts with some of the biggest names on Britain’s high street, including Harrods’s, Liberty and Westfield.

To take advantage of these offers, shoppers can simply present their British Airways boarding card to the selected vendors, or shops, when they visit Britain.

Paolo De Renzis, area commercial manager, Middle East and Central Asia, said the Jordanian market “is a very important one for us”.

“The UK is a great place to visit all year round for shopping, arts and culture, and we are delighted to welcome our Jordanian guests to Britain with special fares and offers,” he continued.

“The journey begins with the flight, and what better way to experience the best of British hospitality than with British Airways.”

While London accounts for the majority of inbound visitors to the UK, other destinations such Manchester, Glasgow and Edinburgh are also seeing an increase in visitors.

The carrier is also targeting the UAE due to the high average spend of visitors from the region.